BTS V: fans, rejoice! The mastermind behind the epic Jackie Chan and V collaboration has been revealed. It’s all thanks to strategic thinking by SimInvest, an Indonesian securities company.
Why the Surprise Pairing?
SimInvest, recognizing the immense popularity of V among younger demographics, brought him on board as their brand ambassador last year. But they craved a broader reach. Enter Jackie Chan, the legendary action star, to captivate a more mature audience.
Ferita Lie, President Commissioner of Sinarmas Sekuritas, explains, “V’s presence has been phenomenal. To keep growing, we needed a new face. Jackie Chan perfectly complements V, attracting older viewers who admire him as a role model.”
Friendship Knows No Bounds
The SimInvest ad campaign beautifully portrays this message. V and Jackie Chan, despite their age gap and different backgrounds, bond over shared passions and activities. From dancing to martial arts, their camaraderie transcends barriers.
A Collaboration for the Ages
This unique partnership has sparked excitement among fans worldwide. V even shared a heartwarming behind-the-scenes glimpse on his Instagram, solidifying the positive impact of the campaign.
SimInvest’s strategic brilliance shines through, proving that effective marketing transcends age and cultural divides.
BTS V:
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